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In today’s article we will
discuss about content marketing and also discuss your question about content
marketing like what is content marketing ?, what is inside of content marketing
?, how we can do content marketing ?, tools of content marketing , etc … if you
also have any doubt then you should read this article, you definitely get your
answer. So let’s start today’s topic
“ IF YOU HAVE TIME THEN YOU IT,
DON’T WASTE IT ”
WHAT IS CONTENT
MARKETING ?
When you want to know what is content marketing, first you
have basic knowledge content. So what is content. Simply I said content is
everything. In our digital industry without content nothing possible so content
is king of digital marketing. Now you have question what is content, content is
one kind of information about your brand or product. It can be in text, image,
videos, or audio. You can understand with example, when you start website about
some food then you will publish some information about food so that information
is content for your site, second example is someone have youtube channel about
technology then they publish videos about technology, so that kind of video is
content for youtube channel. In simple word content is information of your
brand or product. Now we talk about content marketing, what is content
marketing ? now you have idea about
content right, so content marketing is make reachable your content to audience.
When you share your content on social media, youtube channel, blog or website,
email marketing is all is content marketing. Content is you product information
and content marketing is share your content to your audience.
WHAT IS INSIDE OF
CONTENT MARKETING ?
Now you have idea about content and content marketing so you
have next question is what is inside of content marketing ? so guy I said as
content is everything and is also available everywhere. Basically content have
many forms like images, videos, audios, text. Etc… that means whatever happen,
you should reach to your audience with your valuable information. Type of
content is given below:
AUDIO
Your content is may be in audio format. When you what to
start your podcast channel then you have to record your product information in
audio format and make it your content. So audio formatted content is use in
podcast channels.
VIDEO
You can also make your content as video format. When you what to share your
product information with live demonstration so you can record video about it
make it content or share on social media and do content marketing.
IMAGE
Some popular social media platform have support only image
as content then you must have to make you content as image. Like you want to
share your content on pinterest or instagram then you must have content in
image format.
TEXT
Some people have own website or also have large number of
audience then they want to share content on their website. Blogger or website have content in text
format. Using this kind content you can reach large number of peoples.
Here I give some main format content, many other types also
available like logo, infographics or many more types of content.
HOW WE CAN DO CONTENT
MARKETING ?
Now we talk about how you can do content marketing ? so
basically content marketing is share your content with audience with different
methods. Every social media influencer or digital marketer have own content but
they need to audience to respond on their content so they can use different
methods for marketing. For example one blogger have own blog with content but
without audience they can’t do anything so first they want to get traffic on
blog. Now for traffic they use multi methods like they can share blog on social
media, do email marketing, or many other thing.
If you want to do content marketing then you can use many
types of method like social media sharing, make podcast, make videos on
youtube, do email marketing and so many other effective methods. I hope it will
help you.
TOP CONTENT MARKETING STRATEGY ?
When even you start content marketing then you must follow
some strategy for it. Because without planning its not work anymore. Then strategy
list is given below and you should follow it:
Know your audience
in content marketing first thing is you must know about your
content and have know your audience like what is need of your audience, what
kind of content they would like, why they follow you or so on. So first thing
is know your audience.
Target your audience
When you know about your content or audience they second
step is you need to target audience with content. Let’s understand with
example, if you have large number of audience and may be they have different requirements
like some want to know about digital marketing then some other want website
building so in this kind of scenario you first target your audience then
provide your content to them which they want.
Build your content
After targeting your audience you should build your content
for different platform like facebook, instagram, youtube etc… you can build
your content as text file, audio file, video content, image content so much
others. Your content is must be unique or attractive from others.
Share content to
audience
When you done to know your audience or build content then
final step is reaching to your audience. You can reach to your audience with
many methods like social media, email marketing, paid marketing or many more. You
just have to post your content and make available for your audience.
TOOLS FOR CONTENT
MARKETING ?
Many kind of tools are available for content marketing, it
will very useful for you. Some of them
is given below:
ü
Question DB
ü
Mixkit
ü
Buzzsumo
ü
Ahref
ü
Similae web
ü
Sharethis
ü
Buffer
ü
Canva or so many free or paid tools
This is some tools for content marketing which is very
useful to digital marketing industry.
“ CREATE YOUR OWN IMAGE FRONT OF YOURSELF ”
CONCLUSION
Now I hope you all know about what is content or content
marketing and you also have idea about what is inside of content marketing. Guys
content marketing is very big topic , I don’t think it will cover in one
article so I will publish more article about content marketing. You all guys
can follow us on social media. Here we are provide many type of information about
digital marketing and other stuff. So stay tune with us… thank you.
“ YOU MUST HAVE GOOD ATTITUDE FOR YOUR WORK ”
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